In Citizen Brand, Mark Gobe (author of Emotional Branding) lists out Ten Commandments that help in creating a long term emotional relationship with people.
The Ten Commandments are listed below:
These commandments seem to be common sense stuff but we hardly find companies implementing them (reminded of “commonsense is not quite common”). If understood and implemented in the right manner, these commandments would have a profound and positive impact in the way people connect with the brand.
IMHO, everyone in the team (UI designers to system architects to marketers) needs to appreciate the value of these commandments.
