SlideShare is a great plcae to go for a whole load of presentations on different topics. Worth giving it a shot.
Came across 2 very interesting slideshows in SlideShare.
One is titled ”Bad to Worse” – a short guide for start-ups. It explains in a very crisp and to the point manner the things that a startup needs to do so as to avoid going down the drain…
The second one is on marketing: specifically, the way forward in marketing and advertising. This one too is a very informative deck that gives a good understanding on marketing, branding and advertising. A few important observations
-the product should have marketing embedded into them. Simply put, build a remarkable product, marketing will happen on it’s own.
- Have great/engaging content
- Have some utility value for the consumer
- Be a part of the web 2.0 movement to be on top of things. Watch the slides for more info
I’m currently reading the book- “Marketing insights from A to Z” by Philip Kotler. The book is a collection of some of the key concepts in marketing identified by Kotler. One of the chapters is about Branding and I have tried to list out a few key thoughts mentioned in the chapter.
The sign of a great brand is how much loyalty or preference it commands.
Brands are built holistically, through the orchestration of a variety of tools, including advertising, PR, sponsorships, events, social causes, clubs, spokespersons and so on.
A new brand should strive to establish a new category, have an interesting name, and tell a fascinating story.
Learning about a brand from others creates credibility. Learning about it only through paid advertising is easy to dismiss because of the biased nature of advertising.
Great brands are the only route to sustained, above-average profitability. And great brands present emotional benefits, not just rational benefits. And in the future, great brands will show social responsibility – a caring concern for people and the state of the world.
In my start-up, we are trying to create a new brand and are following the prescription mentioned in the highlighted point above. We are trying to establish a new category; we think we have an interesting name (8kmiles is our start-up name;let me know if you didn’t find it interesting) and we would soon be telling a fascinating story…
I have not been doing enough justice to my blog of late. There were no posts for quite a while. Things like naming the company, working on the registration, hiring and whole lot of other stuff took most of the time and blogging took a back seat.
Most of the said things are getting settled and I would be back to regular blogging from now on (hopefullyJ)
The start-up as I had mentioned earlier, is getting incubated out of IIM-B. We have named our start-up as 8KMILES. It is an abbreviation for 8000 miles, which is the approximation of equatorial/polar diameter (of earth, of course!). Before you jump to any conclusions, let me make it clear that 8KMiles is not a travel/automobile portal. Check out our website (www.8kmiles.com) for some teaser info about what we are planning to do.
Posted by paddy 
Posted by paddy 
Posted by paddy 